When tasked with creating a poster for the launch of "I've Been Dreaming About Leaving the House," a photobook by Will Hartley, the goal was to design a piece that captured the emotional essence of the book while clearly communicating the event details.
The poster had to strike a balance between the artistic sensibilities of Hartley's photography and the practical needs of event promotion.
The central design utilized the book's cover image, ensuring that the visual impact of Hartley's work was front and center.
The challenge was to create an artistic poster that conveyed the moodiness and depth of the photobook, yet remained informative and inviting for potential attendees.
The poster's aesthetic bridged the gap between an art exhibition and a book launch, framing the central image in a way that highlighted Hartley's evocative photography.
This approach ensured that the emotional tone of the book was palpable, drawing viewers into the visual narrative.
The final design is a perfect blend of artistry and information, making it both a promotional tool and a visual representation of the book’s theme.
