I've been working with the DevOpsDays Amsterdam team for a few years, and have been solely responsible for logo, branding, and event design assets.
Each year brings with it new and exciting challenges, and core to this project has been evolving the brand and turning into more than just a meetup space.
The goal has always been to make this brand something that people see and recognise as modern, engaging, and welcoming. Think: The kind of design you see explained and documented at a TED Talk one day.
The building they host the event at has been a central icon to their event series, and so incorporating its architecture into the logo, and the event assets was a no-brainer.
This is a piece of art, and the designs are something people can wear, hold, and engage with in a way that makes them feel like they are holding something incredibly valuable and profound.
