> intro

• The &BAM project was an extensive journey in breaking new ground in the male grooming industry. As a comprehensive design endeavor, it involved crafting a brand image that celebrates men taking care of themselves, infused with a sense of humor and modernity.
• Over 1.5 years, my role evolved from being the sole designer to collaborating with a growing team, including a content manager in the latter half. This journey with &BAM was about creating a brand that's not just seen but felt – a brand that speaks directly to the modern man.
• The challenge was to weave tongue-in-cheek humor into every aspect of the brand, from product design to digital content, embodying the ethos that self-care for men can be fun and stylish.
• My contributions spanned across various creative domains: from illustration work, including an icon set and team illustrations, to dynamic animations for social media, and crafting engaging newsletters.
• The brand messaging was a critical component, developed to resonate with the target audience, reinforcing &BAM's positioning as a bold, approachable, and trend-setting brand in the male grooming space.

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> deliverables

• Comprehensive Brand Messaging and Visual Identity
• Illustration Work: Icon Set and Team Illustrations
• Animation: Video Editing, Instagram Reels, GIFs
• Newsletter Design
• Product Design Assistance
• Social Media Post Design
• Ad Campaigns and Product Launches, including a Skincare brand launch campaing